Coran Capshaw follow-up

If I was ever to embark on an entrepreneurial venture, I would want to reflect the work of Coran Capshaw. Throughout the program, I’ve learned how Capshaw has had a hand in many of the largely successful large-scale music festivals in the US. How does he do it? We can learn from his success and try to emulate his practices in our own business.

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The Capshaw Model

Coran Capshaw, the brains behind Red Light Management, Starr Hill Presents, MusicToday and Bonnaroo, single handedly changed the way fans discover events, buy tickets and experience live music. This new found link between fans and artists boosted overall event awareness.  "That direct interaction is unique," says Capshaw. "It's a bonding experience." The proof lies when in 2002, Capshaw, through MusicToday, sold out Bonnaroo in eleven days without mainstream marketing.

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